How to research for Facebook ads?

How to research for Facebook ads
You’ll discover everything you need to know about Facebook advertisements for beginners in this article. This Facebook ads beginner guide is ideal for anyone trying to boost their company’s earnings.

Perhaps you’ve recently launched your online store and are looking for strategies to boost sales. Are you thinking about using Facebook ads? After all, for beginners or even seasoned marketers, Facebook advertising is arguably the most effective way to sell your items to over 2.6 billion people across the world. With Facebook advertisements, you’ll be able to target specific consumers in any niche, therefore this Facebook advertising tutorial will be really useful.

It may appear complicated if you’re just starting. But don’t be concerned. You’ll learn everything from pixels and conversion tracking to a variety of campaign objectives in this guide.

For novices, we’ll go over the principles of Facebook advertising. That way, you won’t waste time or money launching your first effective Facebook ad campaign.

Let’s get this party started!

Why Facebook advertising?

With over 2.60 billion monthly active users, you can be sure that some of your potential clients are on Facebook. The only challenge is how to properly communicate with them.

Facebook advertising provides eCommerce businesses with a wide range of targeting choices. Notably, you may find people not just by their geographic location (countries, states, cities, and even zip codes), gender, and age, but also by their interests, activities, life events, and a variety of other factors.

Furthermore, you may use Facebook advertising tools to promote almost any type of content relevant to your business, ranging from text posts, images, and albums to videos, events, offers, and, of course, connections to your website.

When you consider Facebook’s massive user base, excellent targeting capabilities, and diverse ad objectives, it’s easy to see why it’s such a tremendous tool for eCommerce marketing. Below is a breakdown of how Facebook advertising works.

How do Facebook ads work?

Facebook’s goal is to figure out how to best allocate the limited advertising space it has.

They complete this by executing hundreds of micro auctions every second, in which marketers compete for ad space. If you win the auction, your credit card will be debited, and your ad will be shown to the audience you specified.

What is the cost of Facebook advertising?
Well, the cost is debatable and it depends on various things.
After the result of this auction, your ad price may vary. These factors include your ad’s target country, audience, placement, and quality.

In the United States, there is far more competition, so you’ll have to pay more to reach the same number of people than you would in a cheaper country like Thailand. Even within the United States, some audiences can cost twice as much or even three times as much to reach. The only way to find out is to put it to the test in your firm and see what happens.

In truth, Facebook advertising necessitates extensive testing. Experiment with what you believe will work and tweak your campaigns to make them more effective. Remember that there is no such thing as squandering money on Facebook because whatever you learn through trial and error will benefit you in the long run.

Let’s look at how to design a campaign now that you understand how Facebook advertising works.

Facebook advertising guide

You’ll discover how to set up an account in this section of the Facebook advertising tutorial.

You must first set up your ad account in Facebook Ads Manager if you have not yet launched any Facebook advertising campaigns.

Account Preferences

Select your ad account in Facebook Ads Manager. Then search for the settings on the top-left side.

Fill up your ad account name and confirm whether you’re buying advertisements for business purposes once you’ve arrived.

Fill in the remaining information, including your company name, address, country, EU VAT number (if applicable), and whether you’re an advertising agency.

Add a new payment method next in the billing section.

Select “Payment settings” from the left-hand menu and click “Add Payment Method” while still in “Settings.”

Choose how you want to pay (credit card, PayPal, or a Facebook ad coupon) and fill out the form.

Let’s move on to audience research if you’re comfortable with the account setup and billing.

Audience research

You’ll learn about audience settings in this section of the Facebook advertising guide.

The most important aspect of Facebook advertising is finding the correct audience. You’ll squander some of your valuable Facebook budgets on reaching the incorrect people if you choose an audience that isn’t relevant enough to your ad.

Before defining your target audience for your Facebook advertising campaign, there are seven crucial considerations to bear in mind. Although the answers to these questions are not always complicated, gathering and verifying them can be a time-consuming procedure. Remember that the correct audience is crucial to the effectiveness of your Facebook ads.

1) Who are the thought leaders, authoritative figures, and large brands in your niche?

This stage is simple; you simply need to use Google to conduct some research on the industry’s important players. You can do so by typing the type of industry you’re interested in into the search box and browsing through the results one by one. You should strive to target as many industry names and players as possible. You might also do your study on Amazon for books or publications. If you are hiring a firm like Houston IT Developers, then ask your Facebook ad servicesproviders to follow this important step. 

2) What are the books, magazines, and newspapers that your ideal customer enjoys reading?

You can conduct your research for this topic utilizing Google search, just like you did for the prior answer. You may see what publications are popular among your target demographic by searching in the books area of Amazon. You won’t be able to target the names of the books in most cases, but you might be able to target the writers.

3) What kinds of events do they go to?

It is an important component of your research because people who are passionate about a particular topic or sector are usually the ones who attend conferences or events. As a result, it’s a fantastic opportunity for you to learn about the types of competitions or events that your target audience enjoys.

4) What websites do they go to the most?

You may narrow down your search for websites that your audience is interested in by looking at the blogs or forums that they frequent. You’ll gain a greater understanding of what your audience is talking about, as well as their concerns and issues.

5) What city do they call home?

This issue is crucial if you want to market a product that is only successful in a specific geographic location.

6) What are the tools they employ?

You might look at what types of tools your audience employs to properly express this subject. Ecommerce platforms, for example, make extensive use of analytics, content, and marketing capabilities. Tools that simplify or are relevant to the activity or product that your audience is concerned with are other examples.

7) What distinguishes this group from others?

This question may necessitate more thought. Consider the characteristics or characteristics of your audience that are distinct and stand out.

When it comes to Facebook advertising to the target audience, we want to be quite specific. In the United States aim for a 50,000-100,000-person audience.

If the country is smaller, the prospective audience maybe even smaller.
Use generic interests like outdoors, sports, and food sparingly. Instead, focus on specific companies, authors, books, publications, websites, and even other Facebook pages. If you want to get ahead of the game with your Facebook advertising, find out what your clients are interested in.

You’ll need to go to Facebook Audience Insights to find them. You may access it directly from Facebook Ads Manager by selecting “Audience Insights” from the top-left drop-down menu.
  • The first step is to fill up the sidebar with the “seed audience” you want to study.
  • Then, on the top menu bar, click “Page Likes” and scroll down to view a list of other pages relevant to the audience you defined.
  • People who are interested in “running” follow specific pages related to fitness.
  • Instead of using “running” as an interest to advertise your running shoes, a smart Facebook advertising tip is to target people who are interested in things like the famous pages or influencers they follow.

Have you started your first campaign ye

Starting a Facebook ad is no rocket science, but it requires the proper amount of knowledge and patience to work out. You can always trust the Facebook ad management services provider like Houston IT Developers with your Facebook ads to grow your business. We have an expert team, who will take care of everything from idea creation, designing, and content to the proper execution of the campaign, you can connect with our team anytime.