Perhaps you’ve recently launched your online store and are looking for strategies to boost sales. Are you thinking about using Facebook ads? After all, for beginners or even seasoned marketers, Facebook advertising is arguably the most effective way to sell your items to over 2.6 billion people across the world. With Facebook advertisements, you’ll be able to target specific consumers in any niche, therefore this Facebook advertising tutorial will be really useful.
It may appear complicated if you’re just starting. But don’t be concerned. You’ll learn everything from pixels and conversion tracking to a variety of campaign objectives in this guide.
For novices, we’ll go over the principles of Facebook advertising. That way, you won’t waste time or money launching your first effective Facebook ad campaign.
Let’s get this party started!
Why Facebook advertising?
With over 2.60 billion monthly active users, you can be sure that some of your potential clients are on Facebook. The only challenge is how to properly communicate with them.
Facebook advertising provides eCommerce businesses with a wide range of targeting choices. Notably, you may find people not just by their geographic location (countries, states, cities, and even zip codes), gender, and age, but also by their interests, activities, life events, and a variety of other factors.
Furthermore, you may use Facebook advertising tools to promote almost any type of content relevant to your business, ranging from text posts, images, and albums to videos, events, offers, and, of course, connections to your website.
When you consider Facebook’s massive user base, excellent targeting capabilities, and diverse ad objectives, it’s easy to see why it’s such a tremendous tool for eCommerce marketing. Below is a breakdown of how Facebook advertising works.
How do Facebook ads work?
Facebook’s goal is to figure out how to best allocate the limited advertising space it has.
They complete this by executing hundreds of micro auctions every second, in which marketers compete for ad space. If you win the auction, your credit card will be debited, and your ad will be shown to the audience you specified.
What is the cost of Facebook advertising?
Well, the cost is debatable and it depends on various things.
After the result of this auction, your ad price may vary. These factors include your ad’s target country, audience, placement, and quality.
In the United States, there is far more competition, so you’ll have to pay more to reach the same number of people than you would in a cheaper country like Thailand. Even within the United States, some audiences can cost twice as much or even three times as much to reach. The only way to find out is to put it to the test in your firm and see what happens.
In truth, Facebook advertising necessitates extensive testing. Experiment with what you believe will work and tweak your campaigns to make them more effective. Remember that there is no such thing as squandering money on Facebook because whatever you learn through trial and error will benefit you in the long run.
Let’s look at how to design a campaign now that you understand how Facebook advertising works.
Facebook advertising guide
You’ll discover how to set up an account in this section of the Facebook advertising tutorial.
You must first set up your ad account in Facebook Ads Manager if you have not yet launched any Facebook advertising campaigns.
Account Preferences
Select your ad account in Facebook Ads Manager. Then search for the settings on the top-left side.
Fill up your ad account name and confirm whether you’re buying advertisements for business purposes once you’ve arrived.
Fill in the remaining information, including your company name, address, country, EU VAT number (if applicable), and whether you’re an advertising agency.
Add a new payment method next in the billing section.
Select “Payment settings” from the left-hand menu and click “Add Payment Method” while still in “Settings.”
Choose how you want to pay (credit card, PayPal, or a Facebook ad coupon) and fill out the form.
Let’s move on to audience research if you’re comfortable with the account setup and billing.
Audience research
You’ll learn about audience settings in this section of the Facebook advertising guide.
The most important aspect of Facebook advertising is finding the correct audience. You’ll squander some of your valuable Facebook budgets on reaching the incorrect people if you choose an audience that isn’t relevant enough to your ad.
Before defining your target audience for your Facebook advertising campaign, there are seven crucial considerations to bear in mind. Although the answers to these questions are not always complicated, gathering and verifying them can be a time-consuming procedure. Remember that the correct audience is crucial to the effectiveness of your Facebook ads.
1) Who are the thought leaders, authoritative figures, and large brands in your niche?
2) What are the books, magazines, and newspapers that your ideal customer enjoys reading?
3) What kinds of events do they go to?
4) What websites do they go to the most?
5) What city do they call home?
6) What are the tools they employ?
7) What distinguishes this group from others?
This question may necessitate more thought. Consider the characteristics or characteristics of your audience that are distinct and stand out.
When it comes to Facebook advertising to the target audience, we want to be quite specific. In the United States aim for a 50,000-100,000-person audience.
If the country is smaller, the prospective audience maybe even smaller.
Use generic interests like outdoors, sports, and food sparingly. Instead, focus on specific companies, authors, books, publications, websites, and even other Facebook pages. If you want to get ahead of the game with your Facebook advertising, find out what your clients are interested in.
- The first step is to fill up the sidebar with the “seed audience” you want to study.
- Then, on the top menu bar, click “Page Likes” and scroll down to view a list of other pages relevant to the audience you defined.
- People who are interested in “running” follow specific pages related to fitness.
- Instead of using “running” as an interest to advertise your running shoes, a smart Facebook advertising tip is to target people who are interested in things like the famous pages or influencers they follow.
