“Why to use Google AdWords?” and “Does Google AdWords Work?” are frequently searched questions. It indicates that many marketers and business owners are aware of Google Ads (previously known as AdWords), but are unsure if and how it may benefit them. Google Ads, Google’s hugely successful Pay Per Click management services advertising technology can work for practically any form of business. Using Google Ads (or any other PPC platform) takes time and money, but thousands of businesses have discovered that it is time and money well spent because Google Ads provides a measurable return on investment.
As always, we propose a balanced mix of marketing channels, including organic search, email marketing, events, social media, and other lead sources (see our recent how to get my website rank in Google). Which marketing channels prove to be the most productive for your company will determine how you invest your marketing budget.
But if you’ve never used Google Ads before and aren’t sure if it’s worth it, this article is for you. Here are ten reasons why you should use Google Ads.
Google ads are scalable
One of the most difficult things for any marketer is finding lead sources that scale, that is, don’t demand five times the effort to get five times the leads. Several firms spend millions of dollars on Google Ads advertising each year due to its scalability. There is no reason to arbitrarily cap spending on a Google Ads campaign that is converting at a profitable rate. This makes Google Ads a great option for companies that need a lot of leads but doesn’t have a lot of time or resources.
Measurable
Online marketing is both measurable & scalable, and Google Ads PPC is one of the most measurable online channels. Making precise SEO assessments is difficult since you can’t always discern what actions resulted in greater or poorer rankings. Then there’s the whole “not provided” story. Measuring social media can be equally challenging. Google Ads, on the other hand, is more open, providing a slew of PPC indicators that help you figure out what works and what doesn’t at a granular level. You can determine whether your campaigns are a good investment or a waste of time on Google quickly compared to other marketing channels.
Houston IT Developers understand your business first and make appealing campaigns that work.
Flexible
Google Advertising gives you a lot of flexibility in terms of customizing your campaigns and ads to meet your specific objectives, such as hyper-targeting the audiences you want to reach. You can use Google Ads to:
- Specify keyword match types: You can only show your ad to those who search for a specific phrase, such as “vegas hotels,” removing traffic from general terms about Las Vegas or hotels.
- You can use ad extensions to show product photos, a phone number, a mega-pack of links to your site, your actual location, and even start a conversation or get an email address directly from the SERP.
- You can target your audience based on their location, time of day, language, browser or device type, and other factors.
- Access a massive network of non-search users via Gmail and YouTube, as well as a slew of partner sites. Utilize the display network, which is excellent for increasing brand recognition and frequently converts at a lesser cost than Google Search.
Faster
Because you don’t have to wait as long for results Google Ads becomes the perfect solution for new firms or budding enterprises. You may start earning impressions and clicks right away by investing resources in a Google Ads campaign while working on your site’s SEO. It’s also a great method to determine if a specific keyword or demographic is worth pursuing through organic search – if it converts well in Google Ads, you can infer it’s worth attempting to rank for in SEO and extending your content in that area.
As an added plus, you can frequently get started on Google Ads for very little money, as Google frequently distributes vouchers (essentially free PPC budget) to new advertisers. You can always seek the best digital marketing services provider, so they can provide you with both SEO and PPC services that complement each other.
Easier
We at Houston IT Developers have a lot of experience with both SEO and PPC. And now that our PPC campaigns are up and running, we’ve discovered that they’re a lot easier to handle than our SEO efforts. Not only is it difficult for us to keep up with our massive beast of a website, but to grow organic traffic, it needs a team of 3-5 people continually churning out SEO content, optimizing it, and developing links. When it works, it’s exciting, innovative, and rewarding – but it’s also reassuring to know that we can rely on PPC to produce leads without having to go through all the hoops.
Because there is less contradictory material out there, Google Ads is probably easier to master. As a marketer, it can be difficult to tell which sources are trustworthy and which are simply peddling snake oil if you aren’t in the industry. However, there isn’t an entire sector dedicated to “gaming” Google Ads.
Taking over SERPs
Google Advertisements is Google’s baby (it should be; it generates roughly 97 percent of the company’s revenue), and the SERP has evolved to offer ads more above-the-fold real estate than organic results. It is aggravating for both SEOs and users. However, if you use PPC, it’s not all awful! It’s an opportunity for you to get your message in front of a large number of people on the SERP in a highly clickable format — it’s a common misconception that no one clicks on Google advertising. Sponsored advertisements take up to 2 out of 3 clicks on the first page for queries with significant commercial intent.
Engaging
In the last few years, Google has introduced a slew of new ad forms, including product listing advertising and YouTube in-video ads. Google is incentivized to do so because brighter, more engaging advertising generates more clicks, which translates to more income for the company. However, increased clicks benefit advertisers as well, so take advantage of these new ad types and extensions.
Conversion
We don’t knock organic traffic since it’s amazing! Paid search traffic appears to convert better than organic traffic, with up to two times higher conversion rates. (Conversion rates vary by industry, and this may or may not apply to your specific firm, but you’ll never know until you try.) It is most likely because paid search traffic is more targeted and qualified (thanks to the targeting tools), and inquiries that result in ad clicks are far more likely to be commercial than informational. In short, PPC services in the USA pay more than other marketing channels, but we must say being active on different marketing channels is still the best.
Complements other marketing channels
Google Ads should be used in conjunction with your other marketing activities. Remarketing is a very effective technique of using Ads to target people who have expressed an interest in your company. With Google Ads remarketing, you may use a cookie to track past visitors to your website (these people may have found you through social media, your blog, etc.). Your display advertising will then “follow” them across the Internet, ensuring that your brand remains in front of their minds.
Competitors
Finally, there’s peer pressure: the age-old “If everyone else is doing it, why can’t you?” argument. Global paid search spending climbed by 33% year over year in the third quarter of 2012. Revenue driven by paid search on Black Friday grew an amazing 31 percent year-over-year as marketers invested 21 percent more in keyword advertising than they did in 2011, which looked at data from 38 prominent U.S. retailers and 120 million search ad impressions. Perform a few searches using the keywords you’re interested in. Your rivals are almost certainly listed in the sponsored results at the top of the SERP.
Are you ready for Google Ads?
Google ad search is one of the best ways to market your new business. Opt for the best PPC services and digital marketing services in sync to grow your firm.
At Houston IT Developers, we have a knowledgeable and expert team that does their thorough research first before implementing anything. If you are looking for such a firm, then look no forward and contact us right away.
