When you need near-instant results, Pay-Per-Click advertising is a marketing strategy that has the potential to reach your business goals when done right. Here, you pay only for the results- you are charged only when someone views or clicks on your ad. In a way, PPC Advertising is a great way to purchase web traffic and generate leads. PPC advertising requires research, conceptualization, and implementation; it cannot be done in a silo. That’s why many businesses prefer to hire Pay Per Click Management Services.
There is a common misconception that PPC advertising requires a large budget. If you know what you want, do your research well and come up with a unique ad campaign, you can reach your advertisement goals even with a limited PPC advertisement budget.For those who are yet not convinced, here are some advantages that PPC advertising brings to the table.
1. Immediate results :
A PPC ad campaign with Facebook ads or Google ads can help you get instant results. This is ideal for those businesses who would want to scale up quickly. On the other hand, organic traffic to your website can take months to grow, whereas print ads give you no guarantee of getting the desired results.
2. Gets you website traffic :
A PPC ad campaign helps you boost your site’s traffic and gives you better chances of getting genuine business leads. PPC ads give you a chance to be at the top of the Search Engine Result Pages (SERPs) easily, though PPC ads do not add to your website’s SERP rankings.
3. Google’s search algorithm changes do not matter :
To generate organic traffic to your website, you have to align your SEO strategy that suits Google’s ever-changing search algorithms. Getting the desired results can take a lot of time, effort, and money. On the other hand, your resource investments in PPC advertisements can get you on top of the SERPs without worrying about the search algorithm changes.
4.Opportunity for a high return on investment :
Many businesses use PPC advertisements for lead generation. For instance, if you are a financial planner based in Houston, you can use PPC ads to get genuine leads from highly-relevant keywords like financial planners in Houston, investment planners in Houston, etc. Though the cost of getting each lead is fixed, this may be a worthy investment considering the high returns you can get from it.
5. Better brand recognition :
Studies have shown how consistency in your ad campaign can help you increase revenue by as much as 33 percent. We aren’t talking about social media presence- When you are consistent with your ads, fence-sitters and those who would want to buy from you later could give your brand a preference.
6. Target the right customers :
The best part of PPC ads is you can spend only on those customers that matter to you. For instance, if you are a legal consultant in Los Angeles, you could align your PPC campaign with demographic data that targets your niche.
7. Generate local leads
Similar to the point above, Facebook ads and Google ads allow you to generate leads only in a specific area. For instance, if anyone is looking out for Best Digital Marketing Services, you could use geo-targeting to show your ads only in that particular area.
8. Improves your website’s SEO :
Both SEO and PPC require keyword research and creative content creation. You can then reuse and redeploy this content for your social media marketing, website marketing, and much more. This consistency could help you get great leads.
9. Helps you stand out from the crowd :
Studies show that out of every 100 people that view your PPC ad, businesses succeed in converting about 5 of these people. This does not mean that the rest cannot be converted. Google ads and Facebook ads have features that allow you to retarget and show the same ad to these 95 customers for a better chance of a conversion.
10. Retargeting opportunities :
Studies show that out of every 100 people that view your PPC ad, businesses succeed in converting about 5 of these people. This does not mean that the rest cannot be converted. Google ads and Facebook ads have features that allow you to retarget and show the same ad to these 95 customers for a better chance of a conversion.
In the end
PPC ads act as a slingshot to help you get quality leads. However, this is only possible if your ad design and copy are worthwhile. That is why we recommend you consult PPC Services in USA who could help you create content and use a PPC marketing strategy that works.
